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Designed to work with any kind of unstructured data, this tool provides powerful means to match pieces of textual and numeric data to item definitions (products) and their attributes. These matching rules form libraries which can be shared with other users. Applying such libraries, users can standardize any kind of unstructured data, and this standardization allows users to bring different sets of data to unified form which is useful for future comparison and analysis. Since the tasks of libraries creation, standardization and analysis are very complex, we designed the user interface as intuitive as possible to simplify these processes.